Lincoln Waste Solutions refreshes brand to fuel growth in US waste management sector
Lincoln Waste Solutions was Reconomy’s first US acquisition in May 2024 and the “powerhouse” brand is playing a leading role in accelerating growth in North America
Brand refresh showcases Lincoln Waste Solutions’ increased scale, capacity and capability
Lincoln Waste Solutions, a leading US-based waste and recycling management and consulting firm headquartered in Windsor, Connecticut, is charting an ambitious path for growth with a refreshed brand: Lincoln Waste Solutions by Reconomy.
Since its acquisition by the leading international circular economy specialist, Reconomy, Lincoln Waste Solutions has expanded its scale and reach through two additional US acquisitions – Complete Solutions & Sourcing and Waste Focus – now serving nearly 15,000 locations across North America. Through these acquisitions, Lincoln Waste Solutions is poised to deliver even greater value to its customers, leveraging enhanced technology, expanded capacity, and a network of experts to deliver best-in-class managed waste solutions.
The brand refresh reflects Lincoln Waste Solution’s commitment to continued growth and innovation by integrating more closely with Reconomy and its waste operation, leveraging its international scale, specialist technology capabilities and people to fuel its expansion in North America. It marks a strong intent to build a truly market-leading offering in the US waste and recycling management sector and drive further innovation in the US market.
John Ayvas, Chief Executive Officer of Lincoln Waste Solutions, said: “Lincoln Waste Solutions is a powerhouse in the US waste management sector and we are rapidly adding further scale, capacity and capability to our service offering. We have exciting plans to grow further into 2025 as we kick off the year with a fresh brand and energized to help our customers become more sustainable and manage their resources more efficiently.”
Michael Williams, EVP Circular Solutions, North America, at Reconomy commented: “The brand refresh marks an important step in our integration plans. The recent acquisitions have been transformational, adding significant scale and capabilities to our US operations. As we ramp up our growth in this market, I am excited to see John and his talented team play a pivotal role in that strategy and help us improve waste management in the world’s largest market.”
1 - This acquisition was Reconomy’s first in the US and one of four acquisitions completed in 2024, two of which were US-based in line with the next phase of the Company’s growth strategy. Reconomy has already announced two further US acquisitions in 2025 – Complete Solutions & Sourcing and Waste Focus – which further enhance the depth and breadth of Lincoln Waste Solutions’ service offering.
